Trade mark registration, built for small business.
Your brand name is the best intangible asset in your business. Make sure it’s legally yours before you launch your new business, product or service!
The Misconception
The smart way to own your brand name
Registering a trade mark is how you truly protect your brand in Australia. Applied Marks makes it simple, we give you four ways to own it, and a real person checks your application before it’s lodged.
Smart technology. Human backup as you need it.
Click here to claim your free search with Applied Mark. Call us before you lodge your application below between 9 am – 5pm.
Your business name doesn't protect your brand. Only your trade mark does.
Here’s what most business owners find out too late. Registering a company name, buying the domain, trading under a name for years – none of it gives you the legal right to promote your brand.
Only a registered trade mark does that.
Without one, someone else can register your name, and you’re the one who has to stop using it, not them. With a trade mark registration, the brand is legally yours.
The best time to register a trade mark is before you need it.
The good news is the second best is today.
Why this matters and what's at stake
A registered trade mark will protect you from losing everything
Unless your brand has been trade marked, everything you’ve worked so hard to build can be taken away from you, should someone choose to do so. It’s important to see trade mark registration as an “assets” instead of an “expense” for any business owner.
Without obtaining trade mark registration before you launch your brand, you could unknowingly be infringing on an existing registered trade mark which means that you may have to rebrand in the future due to infringement.
Social media takedowns
If another business disputes your handle or your page name, social platforms side with whoever holds the registered trade mark. Not whoever got there first. The followers you’ve accumulated over the years could simply disappear overnight if your social media handle is taken down due to trade mark infringement. But if you have your own trade mark you can have it reinstated.
Copycats
Without a registered mark, stopping someone who copies your name means proving common law rights, which can be slow, expensive, and never guaranteed.
Everything you've built
Every dollar you put into your brand is only as secure as your right to use the name. A trade mark registration allows you to continuously use your brand name without any fear of someone else asking you to stop using it.
You may think it won’t happen to YOU, but we see it happen all the time.
If filing for a trade mark has been on your mind, it’s time to protect your brand and register it now.
DIY
Do it yourself
$795
Including GST + government fees
A simple three-step process. Our platform walks you through it, picks the correct trade mark classes for your business, and shows you the real cost as you go. No surprises, no guessing, no asking an AI chatbot to explain trade mark law to you.
And because a real person on our team reviews every application before it’s lodged, you’re never doing this completely alone. If something looks off, we catch it. That’s the difference between a DIY tool and DIY with backup.
HoW WE’RE DIFFERENT
Losing your trade mark with us isn’t like the others
We use artificial intelligence for speed. But human intelligence for everything that matters.
Four ways to own your mark
Most platforms only register you as a sole trader or a company. We also handle partnerships and trustees of a trust, up to five owners. Getting ownership right at the start matters, because the wrong structure can invalidate your trade mark down the track.
A real person checks every application
Every morning, our team reviews the queue by hand and fixes the mistakes automated services miss, like founders registering company assets under their own name. The technology is fast. The people are why it's done right.
Smart tech from the first step
Our platform selects the correct trade mark classes for you and shows you the cost as you go. You won’t be guessing. No asking AI how to do it. And. no surprise fees.
Why founders trust us to get this right
Protecting your brand usually means two options: a law firm that charges like one, or a cheap online form with nobody checking your work.
Neither is built for a founder who wants it done properly without either paying a fortune or being left to work it out alone. That’s the gap Applied Marks exists to fill.
Four ways to own your mark — sole trader, company, partnership, or trust, up to five owners. Get this wrong and it can invalidate the mark later.
A real person reviews every application, every morning. Fast tech, human backup.
No hidden costs. Classes, fees, total, all upfront.
Not sure if DIY is right for you?
Some brands are more complex, more owners, more classes, more at stake. If you want a dedicated account manager to take over your draft, or our attorneys to handle everything end to end, those pathways exist too.
More owners, more classes, more at stake, we’ve got tiers for that too. A dedicated account manager or full attorney service, when you want it.
To consider your packages: See all options.
OTHER TRADE MARK PACKAGES
Don’t want to file solo? Our team can help you register your trade mark. You get to choose how much help you want.
Whether you’re protecting your first brand or one you’ve spent years building, there’s a customised pathway for you.
Most popular and recommended
Need a little help
$1,595
Including GST + government fees
A dedicated account manager takes over your draft and makes sure every detail is right before it’s lodged. Reviewed by a trade mark attorney.
Premium service
Done for you
$2,000
Including GST + government fees
Tell us about your business and our trade mark attorneys handle the rest. Free search, free brand audit, and a future-proofed application from start to finish.
Not sure which one fits?
Start with a free search and we'll point you in the right direction.
CLIENT REVIEWS
Trusted by thousands of Australian small businesses.
We have a 90% application success rate when clients engage Applied Marks for their NEED A LITTLE HELP and DONE FOR YOU trade mark packages. And if a mark doesn’t make it through, we help you find one that will. Most other trade mark registration platforms won’t do that.
Read our latest case studies
The Power of a Trade Mark When Tuong and David, launched a business together in 2005, selling computing and networking...
Protecting his personal brand & business reputation Simon James, a seasoned photographer with over 26 years in the field, is...
No Trade Mark: No Protection Davies Chocolates was founded in 1932 by Sidney Davies. Since its inception, the scrumptious and...
Protect your brand. Protect your success.™
You already did the hard part. You built a brand worth protecting.
Now make it legally yours. No cost, no obligation, give us a call to see if your brand is trade markable or you can apply now by proceeding to the button below.
Need help? Speak to a real person in Australia
Call us during office hours, 9am–5pm AEST
Apply online 24/7
Submit your DIY trade mark application anytime
