Frequently Asked Questions
WHAT CAN YOU TRADE MARK?
Not sure which part of your brand to protect?
Learn what a trade mark can cover.
A trade mark protects the parts of your brand that make it exclusively yours. For most businesses, that comes down to two things.
Your name or words.
The brand name, product name or tagline your customers know you by. Usually registered in plain font, which gives you the broadest protection, so you’re covered however it’s styled.
Your logo.
The visual mark itself, with or without words. Many businesses register their name and their logo as two separate trade marks, so the name stays protected even if the look changes down the track.
A trade mark can also cover less common things:
A set of related versions, a distinctive colour, a shape, a sound, even a scent or a movement. These are harder to register, and most small businesses never need them. If yours is one of them, we’ll tell you, and we’ll handle it.
Not sure which applies to you?
Call us for a chat to the team before you apply, so you protect your brand the right way, first go.
WHICH PACKAGE FITS YOUR NEEDS?
Not sure which package to choose? Start here.
We’d rather point you to the right option so you register your trade mark accurately.
DIY
Do it yourself
$795
Including GST + government fees
Is our budget package, and the right call if your brand name is unique and is not a descriptive brand, you’re protecting one name in one category, and you’re happy to follow a guided process knowing we check it before it’s lodged.
Most popular and recommended
Need a little help
$1,595
Including GST + government fees
Is our most popular package, the one we recommend for most owners. You get a person managing the detail and an attorney’s eyes on your application, without stepping up to the full done-for-you cost. The middle ground that takes the pressure off.
Premium service
Done for you
$2,000
Including GST + government fees
Is our best option if your brand is significant, your situation is more complex, or you simply don’t have time. Everything handled, nothing left to chance, the most protection for what you pay. We do it for you!
Still not sure?
Contact us at (02) 9393 039 and we'll guide you.
OUR PRICING EXPLAINED
Here’s how "cheap" trade mark services catch you out
A lot of online trade mark registration services advertise a low price, then add government fees, class fees and extras at checkout. We don’t. Our fees are fixed for 1 trade mark in 1 class. We are contactable unlike other online trade mark application platforms.
Applied Marks trade mark packages include the government filing fee for one class. The price only changes if your brand needs protecting across more than one class, and we’ll show you that cost upfront.
What’s a class?
Trade marks are registered in categories, called classes, based on what you sell. A clothing label and a café fall into different classes. Pick the wrong one and your protection has gaps. Our platform works out the right classes for you, so you’re covered where it counts.
Our Need a Little Help and Done for You packages includes free searches prior to submission?
Before you spend any money, we check whether your name is actually available to register. If there’s a problem, you find out first, not after you’ve paid.
ACCURATE DIY REGISTRATION
Do it yourself, with no risk of getting it wrong
It’s not the price that stops people from DIY-ing their trade mark. It’s the fear of getting it wrong.
Trade marks have more traps than people expect, and one mistake can cost you the registration. That’s why we check every DIY application for ownership accuracy before it goes anywhere. Applied under your own name but your brand actually runs through a company? We’ll spot it and give you a call before it becomes a problem. No guesswork, no surprises.
We built our platform to take that worry off your plate.
Our online application process handles the technical heavy lifting. It helps by offering suggestions for your protection classes and flags issues as you go, so you’re not guessing your way through it alone. Then, before anything gets lodged, a real person on our team checks it by hand. That’s the step other fully automated online systems skip. Not ours! AI* with HI* service!
*AI, Articial Intelligence and HI, Human Intelligence
That’s the difference between us and the cheap automated tools.
Same low price. But actual IP experts standby to help you.
Frequently Asked Questions
Your trade mark registration questions, answered.
How much does it cost to register a trade mark in Australia?
Trade mark registration with Applied Marks starts at $795 for one trade mark in one class, including GST and the government filing fee. Need a Little Help is $1,595 and Done For You is $2,000. The only thing that changes the price is protecting your brand across more than one class, and we show you that cost upfront, never at checkout.
Can I register a trade mark myself, or do I need a trade mark lawyer/ trade mark attorney?
You can register a trade mark yourself in Australia. However, our Do It Yourself option, the platform guides you through it and a real person checks your application before it’s lodged, so you’re never on your own. If you’d rather hand it over, our assisted and done-for-you options put a trade mark attorney on your application.
What's the difference between a business name and a trade mark?
A business name lets you legally trade under a name. A trade mark gives you exclusive legal ownership of that name as a brand. Registering a business name, company name or domain does not protect your brand from being used by someone else. Only a registered trade mark does. If you only have a company registration and another company/sole trader has a trade mark registration for the same brand name, the trade mark owner will trump and claim infringement over someone that only has a company name only.
What is a trade mark class, and how many do I need?
A trade mark class is a category for the goods or services your brand covers, and there are 45 of them. Most small businesses need just one. Our platform works out the right class for what you sell, and every Applied Marks package covers one class. Classes 1 to 34 are for products and classes 35 to 45 are for services offerings.
Should I trade mark my business name, my logo, or both?
You can trade mark your name, your logo, or both. Your name (word mark) is usually the priority, because it’s how customers find you and talk about you. A logo can be registered separately for extra protection. We’ll help you decide what’s worth protecting first. We suggest that if the WORD mark is available, then it is recommended over a LOGO mark. However, we do suggest that if you can afford two trade marks, then a WORD mark and LOGO mark would give you comprehensive protection.
What is a trade mark search and why should I do one first?
A trade mark search checks whether your name is available to register before you spend a cent. It’s the simplest way to avoid paying for an application that was never going to succeed. NEED A LITTLE HELP and DONE FOR YOU packages includes a free manual trade mark search by the Applied Marks trade mark specialist team.
What happens after I submit my trade mark application?
After you apply, IP Australia examines your application, usually within three to four months. If it passes, it’s advertised for two months while anyone can oppose it. If no one does, it’s registered and protected for ten years from your filing date. If it is not approved, then we will send you the adverse report.
What can stop a trade mark from being approved?
The two most common reasons are a name too similar to one already registered, or a name too descriptive of the product itself. Our free search catches conflicts early (via our NEED A LITTLE HELP and DONE FOR YOU packages), and our team reviews every application by hand to fix issues before it’s lodged, which is a big part of our 90% success rate if clients choses to engage us through those two packages.
What if my trade mark application is rejected?
If your application is rejected, we will send you an adverse report from IP Australia and we will explain the report (at no cost) and suggest options to overcome the issues if possible. We will always quote upfront fees prior to proceeding with any work, if the adverse report is too complex we will refer you to our legal colleagues within Griffith Hack (Applied Marks is a division of Griffith Hack).
The first step costs nothing. Just a phone call away!
Call us to discuss your trade mark brand.
Talk to a real person in Australia during office hours 9am-5pm AEST: (02) 9393 0391.
Protect your brand. Protect your success.™
You already did the hard part. You built a brand worth protecting.
Now make it legally yours. No cost, no obligation, give us a call to see if your brand is trade markable or you can apply now by proceeding to the button below.
Need help? Speak to a real person in Australia
Call us during office hours, 9am–5pm AEST
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Submit your DIY trade mark application anytime
