About
About us
If it's yours, you deserve to own it.
Since 2008, Applied Marks has made trade mark protection simpler, fairer, and within reach for the people who need it most. Small business owners, here’s why.
Applied Marks is one of Australia’s leading provider of online trade mark registration services, created by trade mark experts to help you navigate the trade mark application process and provide an affordable solution to help you protect your brand. Our team are here to support you through your application process should you need it.
Register a trade mark in 3 simple steps
Our user-friendly online platform lets you effortlessly apply for a trade mark online.
Our intelligent trademark platform will smoothly walk you through the three-step process of securing trademark protection for your brand name. It’s affordable, straightforward and self-explanatory!
But best of all, we (IP experts | Humans) check each application that we receive and if there are any glaring issues we find, we’ll contact you for clarification before submitting it. Giving you peace of mind. Make sure you do get back to us if we do need to contact you!
WHERE IT STARTED
We never accepted that brand protection should only belong to the big end of town.
The corner store, the solo founder or the three generations deep family business, they have just as much to lose, and as much right to protect what they’ve built. That’s who we get up for.
For years, registering a trade mark in Australia came down to two options. Hire an expensive law firm. Or take your chances with a cheap form-filler with no one checking your work that lodged your application and hoped for the best.
Neither worked for the people who needed protection most: the small business owners building something they care about, with no spare budget and patience for legal jargon.
So in 2008, Applied Marks set out to build a third way. An online platform that made trade marks genuinely simple, accurate and reasonably priced so small businesses could say yes.
Here’s the thing that trips up more business owners than anything else, the false belief that company registration, domain registration and trading name registration gives the business owner the right to promote that brand name, this is FALSE! Your company name, domain and trading name don’t protect your brand! Only a registered trade mark does.
A warm welcome from Binh
Welcome from applied marks general manager, Binh Rey
Learn about the one misconception that catches out more business owners than any other: why your company name and trading name don’t protect your brand the way you’d expect them to.
WHAT WE BELIEVE
Technology makes it easier. People make it right.
Automated trade mark services are on the rise. Many companies have gone all the way. Meaning there are no humans cross checking your applications – unless you’re paying top dollar. What that means is there’s no one to call when something goes wrong.
We chose the other way. The Applied Marks registration platform is fast and smart, and every application is run by human eyes before it’s lodged.
No matter how clever a form is, it can’t catch the small mistake that quietly invalidates a trade mark years down the track. A person can. That’s the part we won’t automate away. Because we care about protecting your brand, and your success.
OUR NEXT CHAPTER
Backed by 120 years of expertise
In 2026, Applied Marks joined Griffith Hack one of Australia’s most respected intellectual property firms, recently awarded the Beaton’s annual Client Choice Awards, with Griffith Hack taking home the title of ‘Most Trusted Firm’ in 2026 for the Specialist IP & Related Services category.
For you, nothing about the experience changes, except the strength behind it. The same simple platform. Same $795 flat fee. The same care. Now backed by 120 years of Australian trade mark expertise.
“We didn’t join forces to become a big firm. We joined, so the businesses we help get the highest calibre of protection, without ever being treated like a small account.”
– Binh Rey, General Manager, Griffith Hack | Applied Marks® by Griffith Hack
You're the kind of business we started this for.
Let's protect what you've built.
DIY
Do it yourself
$795
Including GST + government fees
A simple three-step process. Our platform walks you through it, picks the correct trade mark classes for your business, and shows you the real cost as you go. No surprises, no guessing, no asking an AI chatbot to explain trade mark law to you.
And because a real person on our team reviews every application before it’s lodged, you’re never doing this completely alone. If something looks off, we catch it. That’s the difference between a DIY tool and DIY with backup.
Most popular and recommended
Need a little help
$1,595
Including GST + government fees
A dedicated account manager takes over your draft and makes sure every detail is right before it’s lodged. Reviewed by a trade mark attorney.
Premium service
Done for you
$2,000
Including GST + government fees
Tell us about your business and our trade mark attorneys handle the rest. Free search, free brand audit, and a future-proofed application from start to finish.
Need more support?
If you are dealing with a complex issue, or would simply like more help, please feel free to get in touch as we are here to guide you. Applied Marks is part of Intellectual Property Firm Griffith Hack, and as such, we are connected to a broad network of experts who can help should you need more comprehensive support, or if you’d like your trademark application completed on your behalf.
Get in touch
CLIENT REVIEWS
Trusted by thousands of Australian small businesses
We have a 90% application success rate when clients engage Applied Marks for their NEED A LITTLE HELP and DONE FOR YOU trade mark packages. And if a mark doesn’t make it through, we help you find one that will. Most other trade mark registration platforms won’t do that.
Protect your brand. Protect your success.™
You already did the hard part. You built a brand worth protecting.
Now make it legally yours. No cost, no obligation, give us a call to see if your brand is trade markable or you can apply now by proceeding to the button below.
Need help? Speak to a real person in Australia
Call us during office hours, 9am–5pm AEST
Apply online 24/7
Submit your DIY trade mark application anytime
